Here are four of the most profitable email templates you should be using as a copywriter.
Social media like Facebook Messenger and SMS marketing, email is still one of the most effective and personalized ways for businesses to communicate with their audience.
It helps them improve their reach and visibility, and convert more leads on a consistent basis.Now, while email deliverability is getting harder, thanks to those douchey people who make the internet a filthy minefield of clickbait and phishing scams, tighter spam restrictions
are not necessarily a bad thing.It actually creates a huge opportunity for those of us who do want to play by the rules.and use email to authentically market our products and services.So yes whether it’s a weekly newsletter, an autoresponder, a sales campaign, or an email update during an online course…
So, as a copywriter, your job is to write email messages that matter to the subscriber,
and ultimately compel them to take action
Number #1 "Click Magnet(short form)
email copywriting templates that engage and covert!
This type of email is short and sweet – sometimes no more than 10 words or so
It builds up curiosity and opens a loop in the reader’s mind.Click Magnets are succinct, conversational messages that rely heavily on a call-to-action
that piques your prospects curiosity or triggers a micro-commitment, like answering a yes or no question.Paired with a compelling subject line, these emails can drive a massive amount of clicks,
which make them fantastic for reviving dead leads or starting a dialogue with your prospects.
Now, of course, like any technique or method, the Click Magnet has its pros and cons.
short emails have the power to garner a bunch of clicks.
They are quick to write and can pack a big punch in just a few words.They are also less of a time commitment for those people who don’t have interest in reading novels in their inbox.The goal for this template is to START a conversation, which means the copy on your site post-click needs to work harder to continue the dialogue, communicate value and build trust, or you’ll risk having a much lower conversion rate.
Number #2"long-form storytelling email"
This type of email feels personal, builds brand loyalty and provides endless opportunities
for you to overcome your audience’s objections – right there in their inbox, while you have their trust and attention.
So the key with any long form email is to hook your reader’s attention right away and keep it by telling a story that’s believable, relatable, and valuable.There’s no doubt that people who click on long emails are more committed, resulting in a much higher on-site conversion rate.BUT, it doesn’t always work.keep your paragraphs short and format your emails so they’re narrow and easy to read.
Number #3 " Classic"
The goal of this style of email is to make quick sales and it includes 3 core elements:
The first, a discount or premium.
So, throw in some limited-time bonuses or lower the price of your original offer to
increase the value/price gap.
Second, a strong reason why.
Make sure to give a good, but brief explanation on why you’re having a sale.
And number three, scarcity.
Give your reader a deadline or quantity limitation so they act right away.
This simple email template allows any business with an email list to ramp up their sales for a limited period of time
So you could use this during a holiday sale like Black Friday or Back to School, or use
a personal reason for the discount, like your anniversary or a day that’s special to a cause
or mission that your business supports.
This style of email works best when used with an audience you contact regularly and who are very familiar with your brand.
Number #5 "Soap Opera"
Soap Opera emails create open loops throughout an entire campaign by using the art of serialised storytelling.
So imagine leaving a cliffhanger at the end of each email that continues onto the next one just like your favorite Netflix drama or Soap Opera
Soap Opera emails create a series valuable touchpoints that help you create a strong
connection with your audience.They get your readers committed!Not just to your brand and your offer, but your mission, your personality, and your story.
Now, because this type of email style requires a whole series, it’s best used in autoresponder
campaigns or evergreen funnels for a targeted list.My four go-to email templates whether you want high engagement, high conversions, a quick spike in cash flow or increased brand loyalty.
Just make sure that whatever template you choose fits your brand voice and audience
and always nurture your list with lots of value and love so that these emails can continue
to work for you.And, of course, no matter how great your email is, no one will read it if you don’t have a compelling, and attention-grabbing subject line that will get your reader to click open.
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