6 eCommerce Email Marketing Tactics That Work Like a Charm!!!!!
- Email marketing is the life and blood of e-commerce,
## 6 eCommerce Email Marketing technique
Number #1 "scrub your list"
If you scrub your list,only email the people that are opening it,your deliverability rates go up, you get into the inbox, and your open rates go up,
your clicks go up, your sales go up.Scrub your list. If you're using a good email provider like ConvertKit, they automatically do it for you.
Some email providers like Mailchimp, they may eventually end up changing it,
they don't like it when people scrub their list
because it makes their revenue go down, but if you don't scrub the list you'll notice that your emails will go more into the promotions tab and you won't do as well.
Number #2 "trigger-based emails"
If someone is on your email list,they add stuff to their cart, but they don't complete their checkout,
what should your email be to them??
It should be how they can complete that checkout for those products.you can even put reviews in that email to show what it's like if they bought your product or service more so product,because this is e-commerce.That's super effective.
When someone goes to their checkout they have these products and they don't checkout,
but then, you shoot 'em an email being like, check out our e-commerce store, here's all these products that we sell.Well, that's a terrible email. They already added the ones that they want to buy, but they just need that push over the edge.Maybe some testimonials,
whatever maybe to get them over the edge,
that will help a lot,
and you'll notice a ton of sales from that.
Number # 3 "time-based emails"
you send out an email, people open it up whenever they do.If you have a ton of unopened emails in your inbox.
what happens?
You'll find that you're less likely to go through
all the ones that are at the bottom and open up . People get lazy, it's not just you, it's everyone. So you want to look at what time that person came to your site and put in their email,
That's when you should be sending them email I try to stick within that timeframe,usually within an hour,versus sending it whenever it's my convinence
Number #4 "promotional-based emails"
discounts and servicing is not necessarily the best thing to do,but in e-commerce when you do things like Cyber Monday or Black Friday sales or a Christmas special or New Year's special you'll see a whole slew of sales come in. So you want to make your campaign set up in advance.
You don't want to be at the last minute writing
these emails.If you can go and write them in advance
and you average these promotional-based periods,you'll notice a ton of sales.What we've seen in e-commerce is during
these peak holiday seasons you can typically get 25, 30% of your sales.That's a lot from a holiday season,
even though there's a whole 12 months in a year
Number #5 "text-based emails"
keep your emails short, to the point, and try to use text-based emails.Most e-commerce companies love using image-based emails.
Do you know what happens with image-based emails?
They get pushed in the promotions tab.Google and Gmail and Outlook,they all know that when someone sends you an email with a ton of images,it's usually a promotion versus when someone sends you a text-based email it's typically a friend,hence, you want to use text-based emails.
Number #6 "upsells and downsells"
Typically, when someone buys from your e-commerce product you're going to have upsells and downsells on the checkout page.
If you don't, make sure you add But here's the thing.
Most of your audience will not buy the upsells and downsells right then and there
so what you want to do is look at the products people are buying, and then, send them those upsells and downsells in email
you want to still have on the checkout page right after they purchase,but you also want to followup through email for all
the people that don't buy your upsells and downsells
On your thank you pages where you have these upsells and downsells,usually they're short and to the point.Through email they can be much more in-depth,longer, and you want to space it out.If they don't buy right away. you don't want to hit 'em the next day with an email being like, buy this upsell, buy this downsell.
You want to give it a week or two after they receive the product, they get to use it.You want to followup with all the other things that
they can buy that can make that experience even better.
It's very important to get the timing right.
The moment you get the timing wrong,that's when you'll see that those emails won't convert at all.
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