How to choose the best email marketing service that fits your business
We know that emai marketing system consists of two things
a sending engine (a sending server )
the SMTP server that sends email and we have the email marketing management application where you can manage your email lists where you can manage your campaigns monitor report and so on
we combine both to have a full email marketing system
what you have to know is that when you want to build this email marketing we have three options and you need to choose one of these options according to your business type
It is very important to understand different email marketing systems so we said that we have an SMTP service and an email marketing application when we combine them we have an email marketing system
Now the first option is to go with an email marketing company like MailChimp Aweber
and get response and so on
these companies will make things really super easy for you in one platform just add your campaigns you add your emails and start sending emails
The second option is that you can install and use your own email marketing application but you need to subscribe to an SMTP service which is the second part of the email marketing system so you get an SMTP service like Amazon SES,Spark Post,Mail Gun and so on
The third option is to build everything from scratch you have your own email marketing
application and you have your own SMTP server so you need to build everything
we have two types of email marketers
bulk mailers or cold mailers who send cold or promote affiliate offers superior offers those
who send bulk emails and we have legal for
normal email marketers those who have an
online business a website they collect and build email lists they segment their traffic and
they send promotional emails to increase the
traffic and sales
This is very important to understand what to
choose what email marketing service to choose so the first thing you have to know yourself in which place you are.
Are you a bulk mailer or you are that person who have online business collect emails build lists and send promotional emails so choose your type
# Bulk Mailer!!!
If you are a bulk mailers you can't use a company you can't use email marketing companies like MailChimp Aweber and so
you will get blacklisted
you need to go with your own email marketing system using an SMTP service or building everything from scratch and what's better is to build everything from scratch you need to have your own system everything with full control so you can control your reputation your sending score and everything else
# Normal Email Marteters
Those people who have websites collect emails have something to promote their own service and so on so what to choose to make things easy for you
if you are a beginner if you have just started now your business you don't have any follower base and so on just go and sign up to an email marketing company go and select
MailChimp Aweber any company and start with the free plan and test everything see how things work
if you have a big subscriber base like ten thousand leads or maybe twenty thousand customers or client or contact if you go with MailChimp
if you have a big contact list and you have budget just select a premium SMTP service with an email marketing application so built if you want a semi email marketing system or you can choose to build your own SMTP
0 Comments